Some businesses don’t feel like giving something out for free since they are not getting anything back. If you think this way, you need to change the way you think. Promotional merchandise works, and a lot of people could potentially buy your products if you use free stuff wisely. You can choose personalised t-shirt printing since it is one of the most effective strategies several brands have used over the years. If you still don’t believe in the power of promotional merchandise, there are other reasons to convince you.
You don’t spend a lot
You need to spend money on marketing, but the question is, where do you put your money? You need to ensure that whatever you pay for, it is a wise decision. You can’t spend a lot on something that does not give you anything in return. When you give shirts, you could attract attention. The people wearing the shirts can also help advertise your products. Therefore, you spend your money on a strategy that can be effective in growing your business.
Instant brand recognition
When people see your company name or logo, they will instantly recognise it, and it is a good thing. You want to keep reminding people about your products so that the next time they head to the department store or grocery store, they will have your brand in mind.
Greater exposure
Other forms of advertisement will only help you for a few seconds. Take TV advertisements as an example. You spend money on the ads, but you are getting only a few seconds of airtime. However, if you spend your money on free shirts, you can keep advertising to people as long as they wear the shirts.
You can include contact information
As long as you are subtle about it, you can add contact information and other possible sources of ideas on your shirts. It is a good thing since the shirts can act as a business card. If people seem curious to find out more about what you have to offer, they can call you or find other information online.
Retain customer loyalty
It is human nature to give something back to others who have done something good to us. It is how customer loyalty works through free shirts. When they see that what you gave them is something that they can use for quite some time, they will remain loyal to your brand. You will have given them a reason to appreciate you even more. If they are not getting this kind of treatment from other brands, it increases the chances that they will stay loyal to you.
Be smart
Although giving out free shirts is a good idea, it does not automatically happen. You need to ensure that you pick the right design. You also need to give the shirts to people who deserve them. You can try and attract potential buyers or give freebies to customers who have remained loyal to your brand over the years. Promotional merchandise works, but you still need to think carefully about how best to use it.