Top Reasons New Businesses Fail

You may think that thoughts of failure in your new business idea or enterprise should be the last thing that you have in your mind, and that instead you should be focussed on success. Whilst success is of course important to think about, it is understanding why and how businesses fail which can help lead you to the success which you are after.


The key to success in business is learning from those who have made mistakes in the past, their mistakes can actually be key to you avoiding them further down the line, and as they say, the best form of attack is defense. In order to defend, or to avoid these mistakes, here are some of the most common which you should be looking to overcome.


Businesses should always maintain an eye on growth, there should be solid 5, 10 or even 20 year plans in place which project growth, what it looks like an when it will happen. Something that causes a great number of businesses to fail is trying to grow too soon. Tasting some success at the beginning is great but don’t be fooled into thinking that this will continue forever. Your approach to growth should be a slow and steady one and a plan which should be completed in small pieces. Another issue which many businesses face, causing many a great deal of damage, is failure to grow. This occurs when owners are too reserved and are not willing to take a small risk resulting in becoming overwhelmed and the businesses taking more strain than it can handle.


A company’s reputation is highly important in terms of how they can grow as a business and gain a strong, loyal and trusting client base. Whilst there are many business owners who do focus on how to gain their reputation, there are many who forget about maintaining it. One of the key areas where you should look to build, grow and maintain your reputation is on the internet. The internet can be incredibly fickle and whilst it does present wonderful opportunities for businesses to create a strong presence, it also has the ability to break your reputation entirely. If you are worried about your online rep then you can contact a company like Eric Schiffer Reputation Management Consultants who specialize in managing your online reputation.

Financial Management

The absolute bottom line to the success or failure of your business is in the finances and you need to live and breathe them if you want to find success. Even if you are not someone who understands finances, you should still receive a daily briefing from whoever is looking after them so that you have a firm grasp on what is coming in and going out of your business. It may be worth receiving some financial training as well if you own a business as this could prove to be very valuable in the future, the last thing you need is to be blind to what is happening with your company’s money.