internet Archives - The Invest Blog

How startups can bridge the gap between online and offline

It’s 2018 and you know that you need a website (don’t you?). In fact, you may have bought into the virtual world so thoroughly that you’re missing old-fashioned analog opportunities. If your business operates 100% online and you’re selling products through an e-retailer such as eBay, Amazon or Etsy, or you’re a freelancer or consultant serving clients all over the world, then it’s obvious that you need a digital presence. Customers or clients need to be able to recognize your brand and engage with it in a consistent way no matter what platform they find you on. However, connecting with…

The Value of SSL and Their Key Purpose

Cyber threats are all over the digital world, so we need to be vigilant at all times when it comes to our private info. Thousands of sensitive information travel across computer networks around the world daily. And the one that can keep it secure and protected is none other than the pillar of secure internet – the SSL. SSL is important in protecting a website. It provides website owners and their user’s personal information with: critical security data integrity privacy SSL Provides Authentication While security is the utmost purpose of SSL certificate, it also provides authentication. This will guarantee that…

Top Website Personalization Trends in 2017

If you have a business, are a digital marketer or are in any way part of the tech or web design world, you probably already know one of the top trends being focused on right now is the objective of creating personalized experiences for users. Janrain recently conducted an Online Personal Experience Study and found that a significant majority (74%) of online consumers express a sense of frustration when they visit a website and feel like the content they find there doesn’t appeal to their interests. Personalized experiences can be delivered through traditional browser-based versions of websites, as well as…

How to Deal with Four Serious Security Concerns for Home-Based Entrepreneurs

Although every business owner obviously wants to keep their assets safe, those working from home have to be especially careful when it comes to security. From cybersecurity concerns to potential home break-ins and beyond, it can be incredibly daunting to get down to business while also having to worry about “what-if” scenarios. Thankfully, keeping your business safe from potential danger doesn’t have to be rocket science, nor does it have to cost an arm and leg. Rather than worry about the unknown, take the proper steps to understand the potential security snafus facing your home-based business and how to swiftly…

The rise of Esports

The rise of Esports has been so sudden that many have been taken by surprise by its rapid emergence in mainstream culture. What do you need to know about this new segment of the entertainment industry? Below, we provide a brief synopsis that will give you a good grounding on what Esports are all about… What is an Esport exactly? An Esport can be any competitive multi-player game conducted over a computer and/or internet platform. Contestants pit their skills against their contemporaries in pursuit of victory. Many of the most popular Esport games (e.g. Hearthstone, World of Warcraft, Legend of…

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