marketing Archives - The Invest Blog

How to Optimize You Website for SEO and Conversions

Although SEO optimization is important, it needs to be improved, and the bounce rate of web pages is the percentage of people who leave your site after visiting more than one page. You will find that improving your bounce rate helps in search engine optimization, but if you don’t do SEO well on your site, you won’t have as much traffic on it, and without a higher level of traffic you won’t be able to do the CRO to optimize the site’s conversion rate. If you spend your time on a website because you want to increase traffic to your…

Improve Your Online Reputation with Digital Marketing and Search Engine Optimization

Digital marketing and search engine optimization (SEO) are very closely related. This is why they should both be included in marketing platforms. Essentially, SEO is part of overall digital marketing and it is a field that is growing faster than any other type of business. What Is Digital Marketing and Search Engine Optimization? SEO is a rapidly growing industry in which a number of specific activities have been included to optimize websites. This has all been based on the guidelines as set by Google, for which they have developed numerous tutorials. It is quite common for SEO agencies to take…

Ways to Grow Your Business’ Exposure

The key to boosting your company’s sales is first to offer a product or service which is of high quality, and then to tell the world about it. Many businesses often get this combination wrong and whilst many companies through the years may have created a product which people love, their inability to expose their business and products have caused them to cease trading. It is therefore, vitally important that you understand how best to give your business the exposure which it needs, in order to showcase your products to the most important people of all, the consumer. Let’s take…

Marketing Guidance for Aspiring Entrepreneurs

Few entrepreneurs have unlimited funds to grow their business. If you are just starting out as a small business owner, there’s a good chance that you’re on a tight budget. Unfortunately, the only way to survive in this economy is to grow. This means that you’ll need to find ways to market your business and build your brand, with little to no financial investment. Here are seven marketing tips for aspiring entrepreneurs that can help grow your company and its bottom line results. 1. Make Sure You Have a Product/Market Fit It’s going to be difficult to market your business…

How To Be Seen At Your Next Event

https://pixabay.com/en/crowd-people-world-cup-soccer-game-417293/ When you’re at busy events, it’s very important that customers can see you and know who you are. Sometimes this can be easier said than done, especially when there are a lot of other vendors. It’s important therefore that when you’re at an event, customers see you, know who you are, and even better, remember you afterwards. With listed our top ways to get seen at your next event. Branded marquee A pop-up marquee is vital for any outdoor event, as it will keep you safe from all weather conditions whether it’s raining or the sun is beating down.…

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